Show up with clarity and get recognized for the transformation you create
WHAT DOES SEMI-CUSTOM MEAN?
(AND WHY DOES IT MATTER)
Semi-custom websites are built based on a template that we customize to fit your specific branding. So, while the overall structure of your website is pre-defined, I'll customize all the colors, typography, and unique content based on the brand identity we develop during the micro-branding session.
FEEL CONFIDENT IN THE PROCESS
Pick a template that you already know you’re going to love, then watch it get even better with personal customizations.
There’s nothing worse than investing time and money into a website only to end up with something that doesn’t truly suit your needs and wants. With the semi-custom package, you can choose a website structure from the outset that aligns with your business goals, ideal audience, and creative inspiration. The process is designed with transparency in mind from beginning to end so that you can nix the worry and spend your time deepening your brand identity, growing your magnetism, and getting excited for your new website.
GET ALL THE PAGES YOU NEED TO
NAIL YOUR ONLINE PRESENCE…
Landing Page
Long form landing page to showcase your offer
Optional custom contact form
QR code page to easily share your website
Website
Home page
One or more Sales pages
Services page
About page
Your choice of blog, case studies, and/or portfolio
Contact page + optional custom contact form
Links page
QR code page to easily share your website
SMOOTH COPYWRITING
Enjoy a guided copywriting process with clarity from beginning to end. Line-by-line copywriting guides tailored to your specific website provide a clear, easy-to-follow structure designed to bring out the best version of your content. Want to know what your words will look like on the page? Check out your pre-selected website template to visualize how everything will flow so you can write with precision, clarity, and confidence.
The copywriting guides are designed to empower you to write in your own voice. They include specific prompts for each section of the website guiding you to express your ideas in a way that is clear, conversion-friendly, and authentic. If you know what you want to say, these templates give you all the tools you need to blitz through your copy and nail your website messaging without spending hours at the computer.
Optional one-to-one Copywriting Support
Worried about getting stuck or not sure how to translate your ideas? I offer an optional one-on-one copywriting support call with every website customization to answer your questions.
What's included
GET IN ON THE GROUND FLOOR OF SOMETHING
EXCITING
BETA LAUNCH + TEMPLATE DEVELOPMENT
The best websites are made for real people, with real people's wants and needs in mind. That's why I'm offering an initial round of beta slots for each template. We'll start with the pre-designed home page of your template, then I'll develop the rest of the pages over the course of the project. This is a great opportunity to get some of the streamlined benefits of a semi-custom build, while still having the chance to request features and help shape the website structure - and at a discounted price!
Ready to get in on the ground floor with something big?
The Timeline
Discovery Questionnaire
After booking your semi-custom build, you’ll get access to the CWD discovery questionnaire. This questionnaire is designed to get at the heart of your business goals and identity, and creates a strong foundation for all of the visioning and development we’ll do over the course of the project.
Website Strategy Call + Template Selection
We’ll have a one-to-one strategy call to go over your questionnaire, get deeper insight into your goals and strengths, and select the template that will best help you achieve those goals. After this call, you’ll come away with a detailed content and copywriting guide to help you gather all your website materials.
Micro-Branding
We’ll kick off this phase with a one-to-one micro branding session where we’ll hone in on your particular magic as a brand and develop a visual identity to match.
Web Development + Revisions
Once the branding and content collection phases are complete, we have everything we need to put together an epic website. This is where you get to sit back and relax while I build out the remaining pages of your chosen template and apply your unique brand and content to the website. There will be two checkpoints where you can view the website and request revisions: after the longform sales page is complete, and after the full site is complete.
Launch + Post-Launch Support
Once I’ve run through the final pre-launch checklist, your website will be ready to go live! Each website handoff comes with access to the CWD website maintenance training video library and 30 days of post-launch support. With this knowledge, you’ll be ready to maintain a website that speaks to your ideal audience, scales, and converts like never before!
FAQs
Have a question that's not on the list? Pop it in the contact form below and I'll reach out with an answer.
PICK YOUR Package
Semi-Custom Landing Page
Get your offer up and running with a semi-custom landing page. The landing page can be expanded upon later as part of a full website build.
What's Included:
Everything in the Micro-Branding package
Client dashboard + project tracker in Notion
60-minute one-to-one website strategy session
Your choice of landing page templates + professional customization
Line-by-line copywriting guide in Notion + optional copywriting support
Custom contact form and plugin integration
Mobile-optimized design
Basic SEO
Website maintenance training videos
30 days post-launch support
The Process:
Fill out the discovery questionnaire
Attend the branding and website strategy sessions
Fill out copywriting guide + gather content
Landing page customization
Launch!
Investment: $950 Beta Launch
Semi-Custom Website
Claim your online presence with a multi-page website.
What's Included:
Everything in the Micro-Branding package
Client dashboard + project tracker in Notion
60-minute one-to-one website strategy session
Your choice of website templates + professional customization
Line-by-line copywriting guide + optional copywriting support
Custom contact form and plugin integration
Mobile-optimized design
Basic SEO
Website maintenance training videos
30 days post-launch support
The Process:
Fill out the discovery questionnaire
Attend the branding and website strategy sessions
Fill out copywriting guide + gather content
Landing page customization
Launch!
Investment: $1,500 Beta Launch
Ready to nail your online presence?
Fill out the inquiry form to get started