Show up with clarity and get recognized for the transformation you create

WHAT DOES SEMI-CUSTOM MEAN?
(AND WHY DOES IT MATTER)

website mockups
website mockups
website mockups

Semi-custom websites are built based on a template that we customize to fit your specific branding. So, while the overall structure of your website is pre-defined, I'll customize all the colors, typography, and unique content based on the brand identity we develop during the micro-branding session.

FEEL CONFIDENT IN THE PROCESS

Pick a template that you already know you’re going to love, then watch it get even better with personal customizations.

There’s nothing worse than investing time and money into a website only to end up with something that doesn’t truly suit your needs and wants. With the semi-custom package, you can choose a website structure from the outset that aligns with your business goals, ideal audience, and creative inspiration. The process is designed with transparency in mind from beginning to end so that you can nix the worry and spend your time deepening your brand identity, growing your magnetism, and getting excited for your new website.

Meet the Templates

Meet the Templates

Meet the Templates

GET ALL THE PAGES YOU NEED TO
NAIL YOUR ONLINE PRESENCE…

Landing Page

Long form landing page to showcase your offer

Optional custom contact form

QR code page to easily share your website

Website

Home page

One or more Sales pages

Services page

About page

Your choice of blog, case studies, and/or portfolio

Contact page + optional custom contact form

Links page

QR code page to easily share your website

collage of various website designs

WHAT'S YOUR WEBSITE Archetype?

Your ideal website sits at the confluence of your chosen niche, ideal audience, and authentic brand voice. Each semi-custom template at CWD is designed to fit a unique archetype that considers all these factors. Take the website archetype quiz to get matched with your ideal template and get a free mini-copywriting guide for your website archetype.

Input your email below to take the quiz and get your free mini-copywriting guide.

collage of various website designs

WHAT'S YOUR WEBSITE Archetype?

Your ideal website sits at the confluence of your chosen niche, ideal audience, and authentic brand voice. Each semi-custom template at CWD is designed to fit a unique archetype that considers all these factors. Take the website archetype quiz to get matched with your ideal template and get a free mini-copywriting guide for your website archetype.

Input your email below to take the quiz and get your free mini-copywriting guide.

collage of various website designs

WHAT'S YOUR WEBSITE Archetype?

Your ideal website sits at the confluence of your chosen niche, ideal audience, and authentic brand voice. Each semi-custom template at CWD is designed to fit a unique archetype that considers all these factors. Take the website archetype quiz to get matched with your ideal template and get a free mini-copywriting guide for your website archetype.

Input your email below to take the quiz and get your free mini-copywriting guide.

Copywriting guides
Copywriting guides
Copywriting guides

SMOOTH COPYWRITING

Enjoy a guided copywriting process with clarity from beginning to end. Line-by-line copywriting guides tailored to your specific website provide a clear, easy-to-follow structure designed to bring out the best version of your content. Want to know what your words will look like on the page? Check out your pre-selected website template to visualize how everything will flow so you can write with precision, clarity, and confidence.

The copywriting guides are designed to empower you to write in your own voice. They include specific prompts for each section of the website guiding you to express your ideas in a way that is clear, conversion-friendly, and authentic. If you know what you want to say, these templates give you all the tools you need to blitz through your copy and nail your website messaging without spending hours at the computer. 

Optional one-to-one Copywriting Support

Worried about getting stuck or not sure how to translate your ideas? I offer an optional one-on-one copywriting support call with every website customization to answer your questions.

What's included

Micro-Branding

Develop a cohesive visual identity for your business with branding that makes you stand out. During the micro-branding session, we'll develop a suite of colors, typography, and brand keywords that can be used across your website and other marketing materials.

Micro-Branding

Develop a cohesive visual identity for your business with branding that makes you stand out. During the micro-branding session, we'll develop a suite of colors, typography, and brand keywords that can be used across your website and other marketing materials.

Micro-Branding

Develop a cohesive visual identity for your business with branding that makes you stand out. During the micro-branding session, we'll develop a suite of colors, typography, and brand keywords that can be used across your website and other marketing materials.

Conversion Focused Design

A good website doesn’t just look pretty - it’s a strategically designed business tool that helps you make sales in your sleep by guiding customers through the buying process. With CWD’s semi-custom sites, your customers will always know where to go to work with you. Each template is designed to guide the customer through a fully fleshed-out marketing journey that is clear, easy to navigate, and conversion-focused. The copywriting templates and website design guide you to create content that is naturally structured in a conversion-friendly way. That means that you can stop worrying about learning the details of conversion optimization and just speak your truth!

Conversion Focused Design

A good website doesn’t just look pretty - it’s a strategically designed business tool that helps you make sales in your sleep by guiding customers through the buying process. With CWD’s semi-custom sites, your customers will always know where to go to work with you. Each template is designed to guide the customer through a fully fleshed-out marketing journey that is clear, easy to navigate, and conversion-focused. The copywriting templates and website design guide you to create content that is naturally structured in a conversion-friendly way. That means that you can stop worrying about learning the details of conversion optimization and just speak your truth!

Conversion Focused Design

A good website doesn’t just look pretty - it’s a strategically designed business tool that helps you make sales in your sleep by guiding customers through the buying process. With CWD’s semi-custom sites, your customers will always know where to go to work with you. Each template is designed to guide the customer through a fully fleshed-out marketing journey that is clear, easy to navigate, and conversion-focused. The copywriting templates and website design guide you to create content that is naturally structured in a conversion-friendly way. That means that you can stop worrying about learning the details of conversion optimization and just speak your truth!

Optimized For Mobile + Desktop

With mobile phones now accounting for more than 60% of global internet traffic, having a website that adapts to small screens is more important than ever before. All CWD websites are optimized to look and work great on mobile so that you can meet your customers where they are - their phones.

Optimized For Mobile + Desktop

With mobile phones now accounting for more than 60% of global internet traffic, having a website that adapts to small screens is more important than ever before. All CWD websites are optimized to look and work great on mobile so that you can meet your customers where they are - their phones.

Optimized For Mobile + Desktop

With mobile phones now accounting for more than 60% of global internet traffic, having a website that adapts to small screens is more important than ever before. All CWD websites are optimized to look and work great on mobile so that you can meet your customers where they are - their phones.

Basic Search Engine Optimization

Make sure that your site is showing up for the right people with an SEO friendly website process. The website structure and associated copywriting templates lead you to naturally write copy that places your keywords in an ideal position to rank. Then, I’ll go through and set up all the tech stuff so that your site is ready to be seen. Basic SEO includes adding alt text on images, placing strategic HTML tags on site elements, and specifying a search engine description for your website.

Basic Search Engine Optimization

Make sure that your site is showing up for the right people with an SEO friendly website process. The website structure and associated copywriting templates lead you to naturally write copy that places your keywords in an ideal position to rank. Then, I’ll go through and set up all the tech stuff so that your site is ready to be seen. Basic SEO includes adding alt text on images, placing strategic HTML tags on site elements, and specifying a search engine description for your website.

Basic Search Engine Optimization

Make sure that your site is showing up for the right people with an SEO friendly website process. The website structure and associated copywriting templates lead you to naturally write copy that places your keywords in an ideal position to rank. Then, I’ll go through and set up all the tech stuff so that your site is ready to be seen. Basic SEO includes adding alt text on images, placing strategic HTML tags on site elements, and specifying a search engine description for your website.

Plugin Integration + Optional Custom Contact Form

The best websites save you time by creating efficient business processes. During the template customization, we'll integrate your desired plugins, including email list signup widgets, to make a website that is not only beautiful but highly functional. Need a unique contact form? All semi-custom packages come with one custom-built contact form to fit your needs.

Plugin Integration + Optional Custom Contact Form

The best websites save you time by creating efficient business processes. During the template customization, we'll integrate your desired plugins, including email list signup widgets, to make a website that is not only beautiful but highly functional. Need a unique contact form? All semi-custom packages come with one custom-built contact form to fit your needs.

Plugin Integration + Optional Custom Contact Form

The best websites save you time by creating efficient business processes. During the template customization, we'll integrate your desired plugins, including email list signup widgets, to make a website that is not only beautiful but highly functional. Need a unique contact form? All semi-custom packages come with one custom-built contact form to fit your needs.

Post-Launch Support + Website Maintenance Training Videos

You won’t be left hanging after you launch. All semi-custom packages come with 30 days of post-launch support, where I will be available to answer any questions that you have. Additionally, CWD empowers you to maintain your site without relying on a developer or designer by giving you access to the website maintenance video library. This library includes training videos showing you how to swap out photos, text, and carry out other website maintenance tasks.

Post-Launch Support + Website Maintenance Training Videos

You won’t be left hanging after you launch. All semi-custom packages come with 30 days of post-launch support, where I will be available to answer any questions that you have. Additionally, CWD empowers you to maintain your site without relying on a developer or designer by giving you access to the website maintenance video library. This library includes training videos showing you how to swap out photos, text, and carry out other website maintenance tasks.

Post-Launch Support + Website Maintenance Training Videos

You won’t be left hanging after you launch. All semi-custom packages come with 30 days of post-launch support, where I will be available to answer any questions that you have. Additionally, CWD empowers you to maintain your site without relying on a developer or designer by giving you access to the website maintenance video library. This library includes training videos showing you how to swap out photos, text, and carry out other website maintenance tasks.

GET IN ON THE GROUND FLOOR OF SOMETHING
EXCITING

red floppy disk
red floppy disk
red floppy disk

BETA LAUNCH + TEMPLATE DEVELOPMENT

The best websites are made for real people, with real people's wants and needs in mind. That's why I'm offering an initial round of beta slots for each template. We'll start with the pre-designed home page of your template, then I'll develop the rest of the pages over the course of the project. This is a great opportunity to get some of the streamlined benefits of a semi-custom build, while still having the chance to request features and help shape the website structure - and at a discounted price!

Ready to get in on the ground floor with something big?

The Timeline

1

1

1

Discovery Questionnaire

After booking your semi-custom build, you’ll get access to the CWD discovery questionnaire. This questionnaire is designed to get at the heart of your business goals and identity, and creates a strong foundation for all of the visioning and development we’ll do over the course of the project.

Website Strategy Call + Template Selection

We’ll have a one-to-one strategy call to go over your questionnaire, get deeper insight into your goals and strengths, and select the template that will best help you achieve those goals. After this call, you’ll come away with a detailed content and copywriting guide to help you gather all your website materials.

2

2

2

3

3

3

Micro-Branding

We’ll kick off this phase with a one-to-one micro branding session where we’ll hone in on your particular magic as a brand and develop a visual identity to match.

Web Development + Revisions

Once the branding and content collection phases are complete, we have everything we need to put together an epic website. This is where you get to sit back and relax while I build out the remaining pages of your chosen template and apply your unique brand and content to the website. There will be two checkpoints where you can view the website and request revisions: after the longform sales page is complete, and after the full site is complete.

4

4

4

5

5

5

Launch + Post-Launch Support

Once I’ve run through the final pre-launch checklist, your website will be ready to go live! Each website handoff comes with access to the CWD website maintenance training video library and 30 days of post-launch support. With this knowledge, you’ll be ready to maintain a website that speaks to your ideal audience, scales, and converts like never before!

FAQs

01

What if I already have branding?

01

What if I already have branding?

01

What if I already have branding?

02

I don’t want to write copy myself - can I bring my own copywriter?

02

I don’t want to write copy myself - can I bring my own copywriter?

02

I don’t want to write copy myself - can I bring my own copywriter?

03

What platform will my website be on?

03

What platform will my website be on?

03

What platform will my website be on?

04

Will I be dependent on a developer or web designer to maintain my website?

04

Will I be dependent on a developer or web designer to maintain my website?

04

Will I be dependent on a developer or web designer to maintain my website?

Have a question that's not on the list? Pop it in the contact form below and I'll reach out with an answer.

PICK YOUR Package

Semi-Custom Landing Page

Get your offer up and running with a semi-custom landing page. The landing page can be expanded upon later as part of a full website build.

What's Included:

  • Everything in the Micro-Branding package

  • Client dashboard + project tracker in Notion

  • 60-minute one-to-one website strategy session

  • Your choice of landing page templates + professional customization

  • Line-by-line copywriting guide in Notion + optional copywriting support

  • Custom contact form and plugin integration

  • Mobile-optimized design

  • Basic SEO

  • Website maintenance training videos

  • 30 days post-launch support

The Process:

  • Fill out the discovery questionnaire

  • Attend the branding and website strategy sessions

  • Fill out copywriting guide + gather content

  • Landing page customization

  • Launch!

Semi-Custom Website

Claim your online presence with a multi-page website.

What's Included:

  • Everything in the Micro-Branding package

  • Client dashboard + project tracker in Notion

  • 60-minute one-to-one website strategy session

  • Your choice of website templates + professional customization

  • Line-by-line copywriting guide + optional copywriting support

  • Custom contact form and plugin integration

  • Mobile-optimized design

  • Basic SEO

  • Website maintenance training videos

  • 30 days post-launch support

The Process:

  • Fill out the discovery questionnaire

  • Attend the branding and website strategy sessions

  • Fill out copywriting guide + gather content

  • Landing page customization

  • Launch!

Ready to nail your online presence?

Fill out the inquiry form to get started